The New Cool: Defined

"Cool" is the perfect response in many a situation, in addition to, it's the desired response a lot of the time. A welcomed adjective in reference to self or the other. The New Cool is a term in reference to a centered state of consciousness. We believe that when one's true identity emerges, which we would say happens when we let go of all attachment to form (thoughts, emotions and any physical matter! Yes, this includes these bodies we get around in) and live in the essence of the present moment, not wanting anythings to be different or "better" or this way or that way

The New Cool, where execution and essence are the most esteemed, Where we understand that value isn't found in the status quo, but rather in unique self expression.